Built to Sell: Creating a Business That Can Thrive Without You. - Couverture rigide

Warrillow, John

Couverture rigide

ISBN 10 : 1591843979 ISBN 13 : 9781591843979

Editeur : Portfolio Penguin, 2012

Synopsis

According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own.

To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:

* Teachable: focus on products and services that you can teach employees to deliver.
* Valuable: avoid price wars by specialising in doing one thing better than anyone else.
* Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

A propos du livre

À propos de l'auteur

John Warrillow, the author of Built to Sell, is the founder of The Value Builder System™ where advisors help company owners increase the value of their business. Previously, he founded Warrillow & Co., a subscription-based research business dedicated to helping Fortune 500 companies market to small business owners. A sought-after speaker and popular Inc.com columnist, he lives in Toronto.

Détails de l'édition

• Éditeur: Portfolio Penguin
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 1591843979
• ISBN 13: 9781591843979
• Reliure: Relié
• Nombre de pages: 176
• Coordonnées du fabricant: non disponible
• Personne responsable: M.E.G Cards & Gifts; 443000000000; paula@megcards.com; ; 48 Cloyfin Road; Unit 4, 48 Cloyfin Road; Coleraine; Londonderry; BT52 2NY; Irlande