The Marketing Gurus: Lessons from the Best Marketing Books of All Time - Couverture souple

Murray, Chris; Soundview Executive Book Summaries Eds., Soundview Executive Book Summaries Eds.

 
9781591845928: The Marketing Gurus: Lessons from the Best Marketing Books of All Time
Couverture souple
ISBN 10 : 1591845920 ISBN 13 : 9781591845928
Editeur : Penguin Publishing Group, 2013

Synopsis

Indispensable summaries of the best marketing books of our time

 

 

Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.

 

Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever wanted to know about marketing. The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals and students.

 

Who are the gurus? They include:



   • Guy Kawasaki on How to Drive Your Competition Crazy
   • Geoffrey Moore on marketing high technology, in Crossing the Chasm.
   • Jack Trout on how companies can help their products stand above the crowd, in Differentiate or Die.
   • Regis McKenna on the changing role of the customer, in the classic Relationship Marketing.
   • Philip Kotler on the concept of Lateral Marketing, which helps companies avoid the trap of market fragmentation.
   • Seth Godin on how to create a Purple Cow that will take off through word of mouth.
   • Lisa Johnson and Andrea Learned on marketing to women in Don’t Think Pink.

 

The collective wisdom contained in The Marketing Guru can help any marketer on his or her journey to becoming a marketing guru.

 

www.summary.com

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Chris Murray is the former editor in chief of Soundview Executive Book Summaries, a subscription service that summarizes the best, more influential business books every year. He lives near Philadelphia, Pennsylvania, where he currently writes and edits business books.
Visit www.summary.com for more information.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Penguin Publishing Group
Date d'édition
2013
Langue
anglais
ISBN 10 
1591845920
ISBN 13 
9781591845928
Reliure
Broché
Nombre de pages
304
Coordonnées du fabricant
non disponible
Personne responsable
M.E.G Cards & Gifts
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Autres éditions populaires du même titre

9781591841050: The Marketing Gurus: Lessons from the Best Marketing Books of All Time

Edition présentée

ISBN 10 :  1591841054 ISBN 13 :  9781591841050
Editeur : Portfolio Hardcover, 2006
Couverture rigide