By Invitation Only: How We Built Gilt and Changed the Way Millions Shop - Couverture souple

Maybank, Alexis; Wilkis Wilson, Alexandra

Couverture souple

ISBN 10 : 1591846269 ISBN 13 : 9781591846260

Editeur : Penguin Publishing Group, 2013

Synopsis

Gilt, currently valued at more than $1 billion, was launched by Alexis Maybank, Alexandra Wilkis Wilson, and three colleagues in 2007. It is one of the most fascinating startups of recent years. And it all began with one bold idea: to bring sample sales online and change the way millions shop.

As they write about the day Gilt.com went live: "We had created a Web site that could potentially change the rules of retail...If shopping was traditionally a slow, leisurely activity...it would now be competitive, addictive, urgent, thrilling...not just easier, but so much more fun."

Alexis and Alexandra share their perspective in this dramatic story of Gilt's birth, rise, and evolution. They show how they juggled the conflicting needs of their suppliers, engineers, marketers, and potential investors. They explain how they blended their individual strengths and weaknesses and managed their rapidly growing team. And they take us through the darkest moments of the recession when Gilt might easily have died.

A propos du livre

À propos de l?auteur

Alexis Maybank and Alexandra Wilkis Wilson cofounded Gilt Groupe with Kevin Ryan, Mike Bryzek, and Phong Nguyen. Both have BAs from Harvard College and MBAs from Harvard Business School. They live in Manhattan with their husbands and children.

Détails de l'édition

• Éditeur: Penguin Publishing Group
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1591846269
• ISBN 13: 9781591846260
• Reliure: Broché
• Nombre de pages: 288
• Coordonnées du fabricant: non disponible
• Personne responsable: M.E.G Cards & Gifts; 443000000000; paula@megcards.com; ; 48 Cloyfin Road; Unit 4, 48 Cloyfin Road; Coleraine; Londonderry; BT52 2NY; Irlande