L'édition de cet ISBN n'est malheureusement plus disponible.
Afficher les exemplaires de cette édition ISBNLes informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
As CEO of the digital marketing agency HUGE, Aaron Shapiro goes inside blue-chip companies to advise them on how to thrive in this new business reality. He led an extensive study of the Fortune 1000 and found that the most successful companies focus on users first. Look at Facebook and Google. They built their businesses before they even figured out what they were selling, let alone who their customers were.
Shapiro argues that every business needs to stop obsessing about customers and start creating powerful user experiences. For instance: Mint.com made the easiest and most effective interface for controlling your personal finances, and once there, you can follow ads that let you improve your financial performance even more. And Net_ ix took down Blockbuster by treating its subscribers as users, not customers. It continually changed and improved its technology to create the best possible experience instead of maximizing rental fees and late fees.
—Publishers Weekly
“Users, Not Customers is so interesting and important... Mr. Shapiro has produced something of real value for marketers.”
—AdAge
“Users Not Customers is a must read for anyone seeking to integrate digital experiences with their products and services. Shapiro presents a wonderful novel perspective on the evolving role of digital in business as a tool for interacting with the world.”
—Ramon Casadesus-Masanell, Professor of Business Administration, Harvard Business School
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Frais de port :
Gratuit
Vers Etats-Unis
Description du livre Soft Cover. Etat : new. N° de réf. du vendeur 9781591846314
Description du livre Paperback. Etat : New. Brand New! This item is printed on demand. N° de réf. du vendeur 1591846315
Description du livre Etat : New. N° de réf. du vendeur I-9781591846314
Description du livre Etat : New. . N° de réf. du vendeur 52GZZZ01ZH3Z_ns
Description du livre Etat : New. Buy with confidence! Book is in new, never-used condition 0.5. N° de réf. du vendeur bk1591846315xvz189zvxnew
Description du livre Paperback. Etat : new. New. N° de réf. du vendeur Wizard1591846315
Description du livre Paperback. Etat : new. Buy for Great customer experience. N° de réf. du vendeur GoldenDragon1591846315
Description du livre Paperback. Etat : new. Brand New Copy. N° de réf. du vendeur BBB_new1591846315
Description du livre Etat : new. N° de réf. du vendeur FrontCover1591846315
Description du livre Paperback. Etat : new. New Copy. Customer Service Guaranteed. N° de réf. du vendeur think1591846315