Articles liés à Youtility: Why Smart Marketing is About Help not Hype

Youtility: Why Smart Marketing is About Help not Hype - Couverture rigide

Baer, Jay

 
9781591846666: Youtility: Why Smart Marketing is About Help not Hype
Couverture rigide
ISBN 10 : 1591846668 ISBN 13 : 9781591846666
Editeur : Portfolio Penguin, 2014

Synopsis

The difference between helping and selling is just two letters

If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"

Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

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À propos de l'auteur

Jay Baer is a marketing keynote speaker, consultant, and digital marketing pioneer. He has consulted for more than 700 brands since 1994, including 30 of the Fortune 500. In addition to Youtility, he's co-author of the social business transformation book, The NOW Revolution. Baer runs the popular Convince & Convert blog, and is host of the weekly Social Pros podcast.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Portfolio Penguin
Date d'édition
2014
Langue
anglais
ISBN 10 
1591846668
ISBN 13 
9781591846666
Reliure
Relié
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
M.E.G Cards & Gifts
443000000000
paula@megcards.com

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