Articles liés à Hybridity, Or The Cultural Logic Of Globalization

Hybridity, Or The Cultural Logic Of Globalization - Couverture rigide

Kraidy, Marwan

 
9781592131433: Hybridity, Or The Cultural Logic Of Globalization
Couverture rigide
ISBN 10 : 1592131433 ISBN 13 : 9781592131433
Editeur : Temple University Press,U.S., 2005

Synopsis

The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use.Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixtureOCocalled critical transculturalismOCowhich uses hybridity as its core concept, but in addition, provides a practical method for examining how media and communication work in international contexts."

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Marwan M. Kraidy is Assistant Professor of International Communication at the School of International Service, American University. He is co-editor of Global Media Studies: Ethnographic Perspectives.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Temple University Press,U.S.
Date d'édition
2005
Langue
anglais
ISBN 10 
1592131433
ISBN 13 
9781592131433
Reliure
Relié
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
non disponible