The Art Of Promotion: Creating Distinction Through Innovative Production Techniques - Couverture souple

Cyr, Lisa L.

 
9781592531868: The Art Of Promotion: Creating Distinction Through Innovative Production Techniques
Couverture souple
ISBN 10 : 1592531865 ISBN 13 : 9781592531868
Editeur : Rockport Publishers Inc., 2006

Synopsis

For all its power to make pieces "pop," technology can be a challenge for designers to harness with confidence. Technology only improves a design if it actually works - a risk many professionals are afraid to take for fear of the repercussions. This book enables designers of all ability levels to confidently employ technology in ways that distinguish their work from the competition. The author deconstructs an array of exciting pieces that have used everything from unique bindings to unconventional printing surfaces to die-cut constructions. Each technique's advantages and limitations are explored in full detail, enabling designers to choose the right option for their budget, ability, and market. In addition, many pieces include step-by-step details which that illustrate how to achieve the same effect "on the cheap." For professionals and students alike, this book offers creative ways to leverage the power of technology in design.

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À propos de l'auteur

Lisa L. Cyr is a designer/illustrator, writer, and national lecturer, and her work has been featured both nationally and internationally. She writes for many of the industry trade publications, including Communication Arts, Step Inside Design, HOW, International Design, and Applied Arts. Her work is also in the permanent collection of the Society of Illustrators' Museum of American Illustration. Cyr is an artist member of the Society of Illustrators, NYC, and the Illustrators Partnership of America. She is also the author of Brochure Design That Works (Rockport Publishers, 2002). She lives in Stroudsburg, Pennsylvania.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Rockport Publishers Inc.
Date d'édition
2006
Langue
anglais
ISBN 10 
1592531865
ISBN 13 
9781592531868
Reliure
Broché
Nombre de pages
160
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781592530106: The art of promotion

Edition présentée

ISBN 10 :  1592530109 ISBN 13 :  9781592530106
Editeur : Rockport Publishers, 1999
Couverture souple