Worldwide Identity /anglais - Couverture souple

Peters

Couverture souple

ISBN 10 : 1592531873 ISBN 13 : 9781592531875

Editeur : Rockport Publishers Inc., 2005

Synopsis

Identity lies at the very core of culture, and is the key to our understanding of self. Understanding culture is imperative in avoiding identity crisis and rootlessness, and is a prerequisite for the effective shaping of identities and communication. Designers worldwide have given shape to the identities of corporations, organizations, locations, events, products, and services that surround us. This inspirational book showcases over 300 identities from around the globe and explicates the process of identity design by defining both the Brief and the Solution. This book's clear and concise manner assists readers in seeing how innovative, distinctive, and appropriate identities arise from designers' thorough understanding of mandate and cultural context.

A propos du livre

À propos de l?auteur

Robert Peters is the founding principal of CIRCLE, an International visual communications consultancy based in Winnipeg, Canada, Since 1976, CIRCLE has helped client organisations achieve success in the planning and realisation of corporate presence and targeted communications. Robert is past president of International Council of Graphic Design Associations and vice president of Design for the World.

Détails de l'édition

• Éditeur: Rockport Publishers Inc.
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 1592531873
• ISBN 13: 9781592531875
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible