A Designer's Research Manual: Succeed in Design by Knowing Your Clients And What They Really Need - Couverture rigide

Livre 3 sur 4: Design Field Guide

Visocky O'Grady, Jennifer; O'Grady, Ken

 
9781592532575: A Designer's Research Manual: Succeed in Design by Knowing Your Clients And What They Really Need
Couverture rigide
ISBN 10 : 1592532578 ISBN 13 : 9781592532575
Editeur : Rockport Publishers, 2006

Synopsis

Doing research can make all the difference between a good design and a great design. Most experienced designers would quantify this legwork with the term research. By engaging in competitive intelligence, customer profiling, colour and trend forecasting, designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research and how to apply it to design work. As designers embrace research methodologies, they share a common vernacular with their clients, and establish respect as 'idea people'. In an increasingly crowded marketplace, embracing research practices will ensure a continued viable role for designers in business. No other books address this issue for student and professional graphic designers. The ability to execute effective research methods is as important to a career in graphic design as the ability to build a grid or layout a page. Understanding the needs of the client and the client's market are essential components of creating value, making this book such essential reading.

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À propos de l'auteur

Associate Professor Jennifer Visocky O'Grady is a graduate of the Kent State University Visual Communication Design programme and has been teaching since the spring of 1999. She is also co-founder and principal of Enspace Inc. Ken Visocky O'Grady is an Assistant Professor of Visual Communication Design. In addition to his teaching duties, Ken is a Principal at the Enspace Creative Group, a company that he co-founded in 1998 with his wife Jennifer.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Rockport Publishers
Date d'édition
2006
Langue
anglais
ISBN 10 
1592532578
ISBN 13 
9781592532575
Reliure
Relié
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781592535576: Designer's Research Manual

Edition présentée

ISBN 10 :  1592535577 ISBN 13 :  9781592535576
Editeur : Rockport Publishers, 2009
Couverture souple