Touch This (Paperback) /anglais - Couverture souple

Witham, Scott

Couverture souple

ISBN 10 : 1592533094 ISBN 13 : 9781592533091

Editeur : Rockport Publishers, 2006

Synopsis

In today's high-tech, virtual world people are drawn irresistibly to 'touch-friendly' designs. It's little wonder that graphic design using unusual materials that call out to be touched get noticed and build image like no others. Design on non-traditional materials attracts both designers and consumers. The subject fascinates consumers because they recognise that unique materials can be difficult to engineer and incorporate, and thus tactile design nearly always becomes coveted and collectible. Moreover, the designer who can get a consumer to interact with a product, whether it's a brochure or a package, increases the chance of making a memorable connection and, even better, a sale. This book features intriguing projects that incorporate a gamut of 'you can't print on that' materials, including razor-thin metal business cards, x-ray film, heat sensitive inks, ceramic tiles and carpet samples. In short, there are design solutions in this book that use any and everything, except plain paper.

A propos du livre

À propos de l'auteur

Designer Scott Witham, who has worked for global clients including Sony, Virgin, Orange and the Royal Bank of Scotland, is the creative director of his own company, Traffic Design Consultants in Glasgow. He is also the author of Festive: The Art and Design of Promotional Mailing.

Détails de l'édition

• Éditeur: Rockport Publishers
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 1592533094
• ISBN 13: 9781592533091
• Reliure: Broché
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible