Little Book of Big Packaging Ideas - Couverture souple

Fishel, Catharine; King Gordon, Stacey

Couverture souple

ISBN 10 : 1592533531 ISBN 13 : 9781592533534

Editeur : Rockport Publishers, 2007

Synopsis

A volume "packed" with insight and ideas

The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success. Dynamic and unusual package designs can really make a statement in overcrowded markets.

What makes a package successful? How do designers find the inspiration and execute the designs that really work? This compendium of package design answers all that and more. The content covers inspiration, process, design research, working with clients, planning, and execution of some of the most effective packages on the market today. Insight from top packaging designers worldwide is provided on pages that are packed with images of great designs. Unlike most packaging books, this volume is stuffed with content in a compact, portable, and easy-to-use format

A propos du livre

À propos de l'auteur

Catharine Fishel specialises in working with and writing about designers and related industries. She is editor of the website LogoLounge.com, and the author of many books about design. She lives in Illinois, USA. Stacey King Gordon is a writer who helped found Professional Jeweler magazine and authored Magazine Design That Works. She is also a frequent contributor to both HOW and I.D. magazines. She lives in California, USA.

Détails de l'édition

• Éditeur: Rockport Publishers
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 1592533531
• ISBN 13: 9781592533534
• Reliure: Broché
• Nombre de pages: 352
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible