Packaging Makeovers (Paperback) /anglais - Couverture souple

King, Gordon Stacey

Couverture souple

ISBN 10 : 159253399X ISBN 13 : 9781592533992

Editeur : Rockport Publishers Inc., 2007

Synopsis

New in Paperback

Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part -- with vast ramifications -- of doing business. So although redesigns are relatively commonplace, they must not be taken lightly.

This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project.

Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design as well as the various reasons for a redesign, such as outdated packaging, a change of focus or market or in the target customer, and so on, so business people and designers can choose the right strategy for their products and audiences.

Tracks the makeover transformation using before, during, and after photos Features color palettes, sketches, type treatments, and more that show what elements changed as the designer went from concept to executionOffers dozens of package redesigns from food to cosmetics to entertainmentThe only book of its kind that focuses on redesigns

A propos du livre

À propos de l?auteur

Ll. Bonet (Barcelona, Spain) has published numerous articles in various art and architecture magazines and has edited books on Gustave Eiffel, Shop Design and Jean Nouvel. He currently works as a part-time editor in a publishing house specialized in architecture & design

Détails de l'édition

• Éditeur: Rockport Publishers Inc.
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 159253399X
• ISBN 13: 9781592533992
• Reliure: Broché
• Nombre de pages: 160
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible