Really Good Packaging Explained - Couverture souple

Edwards, Bronwen; Klimchuk, Marianne; Wallace, Rob; Werner, Sharon

Couverture souple

ISBN 10 : 1592535453 ISBN 13 : 9781592535453

Editeur : Rockport Publishers, 2009

Synopsis

This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.

A propos du livre

À propos de l'auteur

Bronwen Edwards is a creative director at Brandhouse in London, UK.

Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY.

Rob Wallace is principal of Wallace-Church in New York, NY.

Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.

Détails de l'édition

• Éditeur: Rockport Publishers
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 1592535453
• ISBN 13: 9781592535453
• Reliure: Broché
• Nombre de pages: 272
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible