Brand Identity Essentials - Couverture rigide

Wozniak, Curt; Budelmann, Kevin; Kim, Yang

Couverture rigide

ISBN 10 : 159253578X ISBN 13 : 9781592535781

Editeur : Rockport Publishers, 2010

Synopsis

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

A propos du livre

À propos de l?auteur

Kevin Budelmann is president of People Design, a 25-person firm based in Grand Rapids, MI that helps leaders transform their businesses through Brand Experience Design. Yang Kim is the firm's vice president and creative director. Kevin and Yang co-founded the firm in 1997 as BBK Studio, and together they oversaw its successful rebranding as People Design in 2007. Curt Wozniak is a copywriter with People Design; he joined the firm in 2008. http://www.peopledesign.com

Détails de l'édition

• Éditeur: Rockport Publishers
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 159253578X
• ISBN 13: 9781592535781
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 208
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible