Recycling and Redesigning Logos

Hodgson, Michael

 
9781592536115: Recycling and Redesigning Logos
ISBN 10 : 1592536115 ISBN 13 : 9781592536115
Editeur : Rockport Publishers, 2010

Synopsis

Redesigns are part of every designer’s repertoire, but sometimes getting inspired or motivated to redesign an existing logo can be challenging and cumbersome. The goal of maintaining equity by using existing elements in new ways and combining them with new elements is akin to the task of “recycling” In other words – how do designers improve and recreate identities without throwing out the usable stuff that is makes up the existing brand? Recycling and Redesigning Logos demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary and demonstrate how to reuse, reformat and build on the ingredients, materials and essence that is already there.

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À propos de l?auteur

Michael Hodgson is the principal and creative director of Ph.D, a Santa Monica-based design firm whose work is executed across a wide range of mediums including environmental graphic design, books, web, print, motion graphics, and as Visual Personalities, Ph.D’s patent-pending blend of branding, logo, and identity.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Rockport Publishers
Date d'édition
2010
Langue
anglais
ISBN 10 
1592536115
ISBN 13 
9781592536115
Reliure
Carton flexible
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
non disponible