Designing the Editorial Experience - Couverture souple

Cezzar, Juliette; Apfelbaum, Sue

Couverture souple

ISBN 10 : 1592538959 ISBN 13 : 9781592538959

Editeur : Rockport Publishers, 2014

Synopsis

In a world of media that seems to be ever-changing, how do we define a newspaper, magazine or journal? Are we drinking our morning coffee on a Sunday as we sit down and read our newstablet? Look around any doctor’s office waiting room and you will find two people reading the same magazine, one holding the paper version, another on their phone.

 

With so many medium options, designers need to evaluate the best formats to convey an editorial vision. In Designing the Editorial Experience, authors Sue Apfelbaum and Juliette Cezzar will discuss what it means to design for multiple media. It features advice from professionals in both the design and editorial fronts —and digital strategists too— about what is constant and what is changing in the field.

 

Inside, you will find examples of the best editorial design being produced today. In addition, explore the audiences for content, what forms the content takes, and how workflows are managed. This book provides a primer on the elements of editorial design that result in rich, thoughtful, and rewarding editorial experiences.

A propos du livre

À propos de l?auteur

Sue Apfelbaum is a writer, editor, and consultant who works with brands to create meaningful content experiences. Based in New York, she was formerly the editorial director for AIGA, the professional association for design, and editor of RES magazine. She writes about design for Communication Arts, Surface, Adobe, and Red Bull Music Academy. 

Juliette Cezzar is a designer, author, and educator based in New York City. She is the Director of the BFA Communication Design and BFA Design & Technology programs at Parsons / The New School. She is the author-designer of four books: Office Mayhem (Abrams), Paper Pilot, Paper Captain, and Paper Astronaut (Universe / Rizzoli). http://juliettecezzar.com

Détails de l'édition

• Éditeur: Rockport Publishers
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1592538959
• ISBN 13: 9781592538959
• Reliure: Broché
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible