Articles liés à The Complete Idiot's Guide to Guerrilla Marketing

The Complete Idiot's Guide to Guerrilla Marketing - Couverture souple

Drake, Susan; Wells, Colleen

 
9781592576715: The Complete Idiot's Guide to Guerrilla Marketing

Synopsis

Attention-grabbing, money-saving ideas...
Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth "buzz;" internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more.
• Written by a pair of expert authors
• Includes dozens of effective, practical, money-saving ideas

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Attention-grabbing, money-saving ideas...
Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth "buzz;" internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more.
• Written by a pair of expert authors
• Includes dozens of effective, practical, money-saving ideas

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.