Find It. Book It. Grow It.: A Robust Process for Account Acquisition in Electronics Manufacturing Services - Couverture rigide

Mucha, Susan E.

Couverture rigide

ISBN 10 : 159370111X ISBN 13 : 9781593701116

Editeur : PennWell Books, 2008

Synopsis

In this new book, Susan E. Mucha explores in great detail the entire account acquisition process of companies in the electronics manufacturing service (EMS) industry. EMS companies face the challenges of a 12- to 18-month sales cycle, low margins and geographically scattered customer bases. Growing the business requires a differentiation strategy and a focused process for maintaining mindshare within a diverse target market. Susan Mucha maps the process of building a differentiated brand while creating a repeatable, consistent sales process, and addresses strategies for account retention and growth.

With over 20 years' experience in the industry, Mucha has built a distinguished career consulting to EMS companies. This new book is an excellent resource for chief executive officers, vice-presidents of sales and/or marketing, sales directors, sales managers, program managers, account managers, business development managers, and sales engineers in EMS companies and in related manufacturing services industries.

Détails de l'édition

• Éditeur: PennWell Books
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 159370111X
• ISBN 13: 9781593701116
• Reliure: Relié
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible