An ideal text for undergraduate- and graduate-level courses, this accessible yet authoritative volume examines how people come to know themselves and understand the behavior of others. Core social-psychological questions are addressed as students gain an understanding of the mental processes involved in perceiving, attending to, remembering, thinking about, and responding to the people in our social world. Particular attention is given to how we know what we know: the often hidden ways in which our perceptions are shaped by contextual factors and personal and cultural biases. While the text's coverage is sophisticated and comprehensive, synthesizing decades of research in this dynamic field, every chapter brings theories and findings down to earth with lively, easy-to-grasp examples.
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Gordon B. Moskowitz, PhD, is Professor in the Department of Psychology at Lehigh University. He has served as Director of Lehigh’s Cognitive Science Program and Chair of the Department of Psychology. He served two terms on the executive committee of the Society of Experimental Social Psychology, has hosted the Society's conference twice, and annually co-organizes the preeminent social cognition conference, the Person Memory Interest Group. He has held editorial positions for Social and Personality Psychology Compass, as well as for the Journal of Experimental Social Psychology, and sits on the editorial board for Motivation Science and the Journal of Personality and Social Psychology. Dr. Moskowitz conducts research at the intersection of motivation, implicit bias, and social cognition. His work spans the topics of proactive control, impression formation, stereotyping, minority influence, bias reduction interventions, perspective taking, egalitarianism, self-regulation, impression updating, ambivalence, and backlash. His research program more recently has examined bias in the practice of medicine and the reduction of disparities in health and health care.
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