Influencing Men in Business - Couverture souple

Scott, Walter Dill

Couverture souple

ISBN 10 : 1596056940 ISBN 13 : 9781596056947

Editeur : Cosimo Classics, 2005

Synopsis

Any man will sign a note for a thousand dollars if a revolver is held against his head... The law, however, will not hold him for the payment of the note, on the ground that it was signed under duress. A man convinced by the sheer force of logic is likely to avoid the very action which would seem to be the only natural result of the conviction thus secured. This situation is expressed by the familiar proverb, "A man convinced against his will is of the same opinion still." -from "An Analysis of Deliberation" The business applications of psychology are endless: whether you're tying to entice your employees to work smarter or your customers to buy more, this early guide to the science of selling ideas and products, by a pioneer in the psychology of advertising, still has much to offer. First published in 1911 and updated in 1916, this guide to the "psychology of argument and suggestion" explores the unexpected power of suggestion-including instances that don't appear on their face to be "suggestions"-the variety of methods people use to reach decisions-and how you can capitalize on them-and much more. Far ahead of its time, this is an incredible resource for anyone who needs to convince someone to buy, sell, or concede. American psychologist and writer WALTER DILL SCOTT (1869-1955) also wrote Psychology of Public Speaking (1907) and Psychology of Advertising (1908).

A propos du livre

Présentation de l'éditeur

The author respectfully dedicates this contribution to the psychology of business to the YOUNG BUSINESS MAN whose interest is in influencing men rather than in handling things; and who is studying to make his arguments more convincing and his suggestions more coercive.
(Typographical errors above are due to OCR software and don't occur in the book.)

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Détails de l'édition

• Éditeur: Cosimo Classics
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 1596056940
• ISBN 13: 9781596056947
• Reliure: Broché
• Nombre de pages: 188
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne