Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Kim, W. Chan; Mauborgne, Renee

 
9781596590687: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
ISBN 10 : 1596590688 ISBN 13 : 9781596590687
Editeur : Your Coach Digital, 2006

Synopsis

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.


In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.


Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:


· Reconstruct market boundaries


· Focus on the big picture


· Reach beyond existing demand


· Get the strategic sequence right


· Overcome organizational hurdles


· Build execution into strategy

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

· Reconstruct market boundaries

· Focus on the big picture

· Reach beyond existing demand

· Get the strategic sequence right

· Overcome organizational hurdles

· Build execution into strategy

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Your Coach Digital
Date d'édition
2006
Langue
anglais
ISBN 10 
1596590688
ISBN 13 
9781596590687
Reliure
CD
Nombre de pages
6
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781625274496: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant.

Edition présentée

ISBN 10 :  1625274491 ISBN 13 :  9781625274496
Editeur : Harvard Business School Press, 2015
Couverture rigide