Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Kim, W. Chan; Mauborgne, Renee

ISBN 10 : 1596590688 ISBN 13 : 9781596590687

Editeur : Your Coach Digital, 2006

Synopsis

Blue Ocean Strategy In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans": untapped new market spaces ripe for growth. Full description

A propos du livre

Présentation de l'éditeur :

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

· Reconstruct market boundaries

· Focus on the big picture

· Reach beyond existing demand

· Get the strategic sequence right

· Overcome organizational hurdles

· Build execution into strategy

À propos de cette édition

• Éditeur: Your Coach Digital
• Date d'édition: 2006
• ISBN 10: 1596590688
• ISBN 13: 9781596590687
• Reliure: CD
• Nombre de pages: 6