The Idea Hunter: How to Find the Best Ideas and Make Them Happen

Boynton, Andy; Fischer, Bill; Bole, William

ISBN 10 : 1596596341 ISBN 13 : 9781596596344

Editeur : Your Coach In A Box, 2011

Synopsis

Jack Welch said that, "someone somewhere has a better idea." Boynton and Fischer blow up the myth that great ideas come from innate creativity and show how anyone can come up with successful ideas for their business just by looking around them.

Too often, people fall into the trap of believing that great ideas have to be original. But rather than waiting for a brainstorm, many of the best "innovators" actually synthesize the best ideas they learn elsewhere - from studying their competitors, exploring other fields and industries, talking to everyone they meet, and generally keeping their ears to the ground.

The authors show how to expand your capacity for soaking up ideas, then select the best and most appropriate ones, adapt them to your business, and implement them before everyone else does. Their points are illustrated with interviews of successful "idea hunters" and stories of companies that have put their plan into practice.

A propos du livre

À propos de l'auteur

Andy Boynton is currently dean of the Carroll School of Management at Boston College (#14 undergrad b-school in BusinessWeek's 2007 survey). Bill Fischer is a professor and program director of executive training at IMD, a leading global business school in Lausanne, Switzerland. He previously served as dean and president of the China-Europe International Business School, a joint venture of the European Union and Chinese government, in Shanghai, China. In addition he is a globetrotting consultant teaching training seminars, workshops and webinars reaching 100,000 professionals annually.

Their current and past clients include Fidelity, Cisco Systems, Johnson & Johnson, Nokia, Nestle USA, Deloitte Consulting, Cigna Insurance, Pfizer, British Air, British Telecom, Bank of America, Credit Suisse, Avnet, FT-Pearson and the Today Show. They have written for Harvard Business Review and Financial Times, among others.

William Bole is a journalist and editorial consultant whose articles have appeared in Washington Post and the Los Angeles Times, and he has coauthored three books.

Détails de l'édition

• Éditeur: Your Coach In A Box
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 1596596341
• ISBN 13: 9781596596344
• Reliure: CD
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible