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Marketing And Selling Your Handmade Jewelry: The Complete Guide to Turning Your Passion into Profit - Couverture souple

Lareau, Viki

 
9781596680241: Marketing And Selling Your Handmade Jewelry: The Complete Guide to Turning Your Passion into Profit
Couverture souple
ISBN 10 : 1596680245 ISBN 13 : 9781596680241
Editeur : Interweave Press Inc, 2006

Synopsis

A majority of women who take up beading as a hobby end up selling their work - at home parties, craft fairs, fine galleries, or on eBay. The Complete Guide to Marketing and Selling Handmade Jewelry provides the practical advice and encouragement to do it right and do it with flair. First step: Match your design style and time commitment with the most appropriate target market. Second step: Learn the nitty-gritty of setting up a home-based business. Third step: Develop a distinctive "look" for brochures, ads, hang tags, show signage. Last but not least: Master the fine art of pricing for a profit. The reader will revel in the success stories of women who have made it work. Viki Lareau, co-owner of The Bead Factory in Tacoma, Washington, and co-founder of the Puget Sound Bead Festival, has mentored hundreds of beaders and jewelry-makers on their way to success. This book is a compilation of her knowledge, wisdom, and experience - an essential business guide for creative jewelry artists.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Viki Lareau has been in the jewelry making business for more than 20 years. She majored in fashion marketing, and worked in jewelry sales at Nordstrom for several years. She left Nordstrom to help expand a chain of bead stores across the U.S. and Canada. It was there she met and married Mark Lareau. Shortly after, they opened their own bead store, The Bead Factory, in Tacoma, Washington. Both Viki and Mark teach nationally and also are founders and directors of the Puget Sound Bead Festival, now in its tenth year.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Interweave Press Inc
Date d'édition
2006
Langue
anglais
ISBN 10 
1596680245
ISBN 13 
9781596680241
Reliure
Broché
Nombre de pages
96
Coordonnées du fabricant
non disponible
Personne responsable
non disponible