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An American's Guide to Doing Business in Latin America: Negotiating contracts and agreements. Understanding culture and customs. Marketing products and services - Couverture souple

Tuller, Lawrence

 
9781598692129: An American's Guide to Doing Business in Latin America: Negotiating contracts and agreements. Understanding culture and customs. Marketing products and services
Couverture souple
ISBN 10 : 1598692127 ISBN 13 : 9781598692129
Editeur : Adams Media, 2008

Synopsis

Did you know this?

  • In 2006, U.S. exporters shipped four and a half times as much product to Latin America as to China.
  • Latin America has more than 500 million consumers ready to buy U.S. manufactured goods.
Now is the time to enter this emerging new market-but doing business in Latin America is not always easy.

In An American's Guide to Doing Business in Latin America, author and international trade expert Lawrence W. Tuller shows you how to determine market risk, select reliable Latin American partners, and use export-trading companies to grow your business opportunities. He also provides up-to-date facts on the politics of the region and U.S.-Latin American relations.

Following Tuller's advice, you'll learn how to:
  • Finance exports and direct investment
  • Create advertising strategies
  • Partner with Latin American companies
Latin America is ripe and ready for American business and investment. Are you ready to cash in?

This book includes detailed information on:
Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Guyana, Honduras, Jamaica, Mexico, Nicaragua, Panama, Paraguay, Peru, Trinidad and Tobago, Uruguay, Venezuela

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Lawrence W. Tuller has been active in international trade and business for more than thirty years. He has been president and general manager of Aeronca, Inc. and controller of the Wire and Cable Division of TRW. During the 1990s, Tuller was CEO and conference host for Latin America/Caribbean Productions, a company that gave seminars on doing business in the region. He is the author of twenty-seven books and holds a degree in economics from Harvard and an MBA from Wharton. He resides in Pennsylvania.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Adams Media
Date d'édition
2008
Langue
anglais
ISBN 10 
1598692127
ISBN 13 
9781598692129
Reliure
Broché
Nombre de pages
272
Coordonnées du fabricant
non disponible
Personne responsable
non disponible