The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells - Couverture souple

Slaunwhite, Steve

 
9781598692518: The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells
Couverture souple
ISBN 10 : 1598692518 ISBN 13 : 9781598692518
Editeur : Adams Media, 2007

Synopsis

The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more.

Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to:
-Write compelling headlines, tag lines, and leads
-Avoid common copywriting mistakes
-Strengthen brand development
-Start a freelance copywriting business
-Write copy for all media-print, radio, TV, and websites

Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

An Adams Media author.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Adams Media
Date d'édition
2007
Langue
anglais
ISBN 10 
1598692518
ISBN 13 
9781598692518
Reliure
Broché
Nombre de pages
320
Coordonnées du fabricant
non disponible
Personne responsable
Simon and Schuster Netherlands BV
info@simonandschuster.nl

Herculesplein 96
Utrecht
3584 AA
Pays-Bas