Although more products and services are available than ever before, companies are still sending out the wrong message by giving their customers boring, apathetic, impatient, and uninspired service, when an organisation's commercial success is incumbent upon making customers feel valued."Customer Loyalty Guaranteed" shows leaders at all levels how to awaken the "spirit to serve" in every employee. It includes the seven customer service personalities that build unbreakable customer loyalty and practices for maintaining remarkable service over the long-term.Customer service gurus Chip Bell and John Patterson provide fresh concepts on how organisations must deal with today's "new" customer, and show companies how to infuse their organisations with passion that customers will connect to.
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Chip R. Bell is the founder of the Dallas-based Chip Bell Group and one of the US's leading experts on customer service. His previous books have all been on bestseller lists. John R. Patterson is founder and President of the Atlanta-based Progressive Insights, a Chip Bell Group alliance partner.
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