Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars . . . Includes Podcasts, Blogs, and Media Training for the Digital Age - Couverture souple

Levinson, Jay Conrad

Couverture souple

ISBN 10 : 1598698451 ISBN 13 : 9781598698459

Editeur : Adams Media Corporation, 2008

Synopsis

The Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right time-and at a fraction of the cost. Completely updated and revised, this book uses the expertise of today's top media gurus to show you how to get the word out about your product or business and reach even more buyers-without the cost of a traditional big budget campaign!

A propos du livre

À propos de l'auteur

Jay Conrad Levinson, creator of the Guerrilla series is the president of his own marketing and consulting firm. He lives in San Rafael, CA. Rick Frishman is the president of Planned Television Arts. He lives in Jericho, NY. Jill Lublin is an internationally acclaimed speaker on public relations and marketing topics. She lives in Marin County, CA.

Détails de l'édition

• Éditeur: Adams Media Corporation
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 1598698451
• ISBN 13: 9781598698459
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 352
• Coordonnées du fabricant: Buchpark GmbH; https://www.buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne