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Creating Great Visitor Experiences: A Guide for Museums, Parks, Zoos, Gardens, & Libraries - Couverture rigide

Weaver, Stephanie

 
9781598741681: Creating Great Visitor Experiences: A Guide for Museums, Parks, Zoos, Gardens, & Libraries
Couverture rigide
ISBN 10 : 1598741683 ISBN 13 : 9781598741681
Editeur : Left Coast Press Inc, 2007

Synopsis

Museum and other non-profit professionals have begun to realize that the complete visitor experience is the key to repeat attendance, successful fundraising, and building audience loyalty. Taking lessons learned by successful experience-shapers in the for-profit world, Stephanie Weaver distills this knowledge for museums and other organizations which depend on visitor satisfaction for success. Is your institution welcoming? Are the bathrooms clean? Does the staff communicate well? Are there enough places to sit? These practical matters may mean more to creating a loyal following than any exhibit or program the institution develops. Weaver breaks the visitor experience down to 8 steps and provides practical guidance to museums and related institutions on how to create optimal visitor experiences for each of them. In a workshop-like format, she uses multiple examples, exercises, and resource links to walk the reader through the process.

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À propos de l'auteur

Stephanie Weaver is a consultant to commercial and non-profit organizations on marketing, branding, and the customer experience, and creator of the concept EXPERIENCEology(t). With a background in film and public health, she has spent over fifteen years developing programs, exhibitions, special events, and conducting visitor studies at major museums, including the Chicago Children's Museum, Chicago Botanic Garden, and San Diego Zoo. She is principal in the firm Experienceology, which works with businesses to create memorable customer experiences.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Left Coast Press Inc
Date d'édition
2007
Langue
anglais
ISBN 10 
1598741683
ISBN 13 
9781598741681
Reliure
Relié
Nombre de pages
209
Coordonnées du fabricant
non disponible
Personne responsable
non disponible