Creating Great Visitor Experiences - Couverture souple

Weaver, Stephanie

Couverture souple

ISBN 10 : 1598741691 ISBN 13 : 9781598741698

Editeur : Routledge, 2012

Synopsis

Museum and other non-profit professionals have begun to realize that the complete visitor experience is the key to repeat attendance, successful fundraising, and building audience loyalty. Taking lessons learned by successful experience-shapers in the for-profit world, Stephanie Weaver distills this knowledge for museums and other organizations which depend on visitor satisfaction for success. Is your institution welcoming? Are the bathrooms clean? Does the staff communicate well? Are there enough places to sit? These practical matters may mean more to creating a loyal following than any exhibit or program the institution develops. Weaver breaks the visitor experience down to 8 steps and provides practical guidance to museums and related institutions on how to create optimal visitor experiences for each of them. In a workshop-like format, she uses multiple examples, exercises, and resource links to walk the reader through the process.

A propos du livre

À propos de l'auteur

Stephanie Weaver is a consultant to commercial and non-profit organizations on marketing, branding, and the customer experience, and creator of the concept EXPERIENCEology(t). With a background in film and public health, she has spent over fifteen years developing programs, exhibitions, special events, and conducting visitor studies at major museums, including the Chicago Children's Museum, Chicago Botanic Garden, and San Diego Zoo. She is principal in the firm Experienceology, which works with businesses to create memorable customer experiences.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 1598741691
• ISBN 13: 9781598741698
• Reliure: Broché
• Nombre de pages: 210
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible