Information Communication Technologies And Emerging Business Strategies - Couverture souple

Graaf, Shenja Van Der; Washida, Yuichi

Couverture souple

ISBN 10 : 1599042355 ISBN 13 : 9781599042350

Editeur : IGI Publishing, 2006

Synopsis

In the information communication technologies (ICT) field, there is a vacuum among disciplines, as well as between business research and academic studies, due to the rapid development of new technologies. "Information Communication Technologies and Emerging Business Strategies" fills this void by following an interdisciplinary approach to emerging markets, information and communication technologies. "Information Communication Technologies and Emerging Business Strategies" creates awareness of changes in cultures of lifestyle consumption, which is both theoretically and empirically explored across multiple nations. This yields insight into the relationships between emerging businesses utilizing cutting-edge technologies and cultural perspectives, from the viewpoint of consumers.

Détails de l'édition

• Éditeur: IGI Publishing
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 1599042355
• ISBN 13: 9781599042350
• Reliure: Broché
• Nombre de pages: 300
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible