Street Smart Franchising - Couverture souple

Mathews, Joe; DeBolt, Don; Percival, Deb

 
9781599180212: Street Smart Franchising

Synopsis

The truth you need to knowbefore you buy a franchise

This straight-shooting franchise guide goes beyondthe “how-to” to teach you whatto expect when starting a franchise. Real-life storiesfrom the trenches illustrate to you how to copewith the difficulties a franchise presents. Smart Franchisingreveals the personality types most likely tosucceed at franchising and warns you aboutthe character traits that may increase the risk of failure.Plus, it offers an in-depth look at what happensduring the research and investigation of a franchise,something glossed over in most franchise books.

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À propos de l?auteur

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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