Public Relations Made Easy - Couverture souple

Entrepreneur Press; Barnes, Roscoe

Couverture souple

ISBN 10 : 1599180782 ISBN 13 : 9781599180786

Editeur : Entrepreneur Press, 2008

Synopsis

The Secrets to Snagging Media Attention

Award-winning journalist Roscoe Barnes III pulls back the curtain to reveal what it takes to grab the attention of the news media. In his 20-year career, Barnes has reviewed thousands of press releases and conducted even more interviews. He draws on this expert knowledge to show you how to woo the press and stir up interest in your business and its products or services.

Barnes reveals:

• The 10 most common mistakes in publicity campaigns
• 11 tips for crafting a unique sales message
• 5 simple steps to writing the ultimate press release
• 8 proven ways to talk your way into the limelight
• 20 essential tools for launching an effective publicity campaign
• And more!

Forget hiring an expensive PR firm-learn how to generate thousands of dollars of free publicity on your own!

A propos du livre

À propos des auteurs

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Roscoe Barnes III (Waynesboro, PA) is an award-winning journalist with over 20 years of newspaper experience, a freelance publicist for small businesses, and a nationally known copywriter specializing in direct response marketing. He is the author of Direct Response Advertising Made Easy (January 07).

Détails de l'édition

• Éditeur: Entrepreneur Press
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 1599180782
• ISBN 13: 9781599180786
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 180
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible