Kickass Copywriting in 10 Easy Steps - Couverture souple

Gunelius, Susan

Couverture souple

ISBN 10 : 159918253X ISBN 13 : 9781599182537

Editeur : Entrepreneur Press, 2008

Synopsis

Showing you that you don't need a professional ad agency or copywriter to write kick-ass copy, this hands-on guide shows you how to write compelling copy that does more than capture attention--it boosts profits.

Introducing her invaluable Copywriter's Outline, Gunelius spares you from the long-winded explanations and irrelevant details found in other copywriting books and teaches you the secrets behind effective, results-driving copy--in ten easy steps. With real-world and fictitious advertising and marketing examples, learn the do's and don'ts of effective copywriting and quickly develop an eye for good and bad copy as well as the nuances of marketing messages for various businesses, industries and media. Discover the true simplicity of writing copy that sells!

A propos du livre

À propos de l?auteur

Susan Gunelius has spent more than a decade developing and executing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. She is a freelance writer, copywriter and professional blogger on the topics of business, branding and marketing.

Détails de l'édition

• Éditeur: Entrepreneur Press
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 159918253X
• ISBN 13: 9781599182537
• Reliure: Broché
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible