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The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy - Couverture rigide

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Brooks, Roger

 
9781599183930: The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy
Couverture rigide
ISBN 10 : 1599183935 ISBN 13 : 9781599183930
Editeur : Entrepreneur Press, 2010

Synopsis

Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps. Brooks covers the best practices and proven techniques from more than 12 customer loyalty leaders including: Chase, JetBlue,Verizon, Subway, Starbucks, Nordstrom, Wegman's, T.G.I. Friday's, CVS/pharmacy, Bank of Montreal, Saks Fifth Avenue and Men's Wearhouse. He provides a comprehensive 6-point initial launch plan plus strategy essentials including employee and company introductions to loyalty. In addition, you'll learn how to incorporate loyalty initiatives into your marketing plans and budgets and identify WOW factors to set your business apart from your competitors.

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À propos de l'auteur

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Entrepreneur Press
Date d'édition
2010
Langue
anglais
ISBN 10 
1599183935
ISBN 13 
9781599183930
Reliure
Relié
Numéro d'édition
1
Nombre de pages
218
Coordonnées du fabricant
non disponible
Personne responsable
non disponible