Guerrilla Marketing Field Guide: 30 Powerful Battle Maneuvers for Non-stop Momentum and Results - Couverture souple

Levinson, Jay; Levinson, Jeannie

 
9781599184531: Guerrilla Marketing Field Guide: 30 Powerful Battle Maneuvers for Non-stop Momentum and Results

Synopsis

Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers--all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished.

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À propos de l?auteur

Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing.” His books have sold more than 20 million copies worldwide and have influenced marketing so much that they appear in 62 languages. Today, Guerrilla Marketing is most powerful brand in the history of marketing, listed among the 100 best business books ever written, and is a popular website at www.gmarketing.com.

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