Ultimate Guide to Pay-Per-Click Advertising - Couverture souple

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Stokes, Richard

 
9781599185347: Ultimate Guide to Pay-Per-Click Advertising
Couverture souple
ISBN 10 : 1599185342 ISBN 13 : 9781599185347
Editeur : Entrepreneur Press, 2014

Synopsis

Millions compete for exposure on Google but 99% of them fail to get results.

As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what's going wrong and provide solutions to fix it.

Using proven strategies from today's search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts.

Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. For example, Bing, relatively ignored by marketers, once accounted for 30 percent of all U.S. searches and remains a stealth marketing tool. Finally, "search extensions" have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Internet marketing expert Richard Stokes is the author of three books on web marketing with over 15 years of experience bringing out the best in cutting edge marketing and building innovative teams. He is currently "Entrepreneur in Residence" at AskHoodie.com.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Entrepreneur Press
Date d'édition
2014
Langue
anglais
ISBN 10 
1599185342
ISBN 13 
9781599185347
Reliure
Broché
Numéro d'édition
2
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
non disponible