Ultimate Guide to Pay-Per-Click Advertising - Couverture souple

Stokes, Richard

Couverture souple

ISBN 10 : 1599185342 ISBN 13 : 9781599185347

Editeur : Entrepreneur Press, 2014

Synopsis

Millions compete for exposure on Google but 99% of them fail to get results.

As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what's going wrong and provide solutions to fix it.

Using proven strategies from today's search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts.

Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. For example, Bing, relatively ignored by marketers, once accounted for 30 percent of all U.S. searches and remains a stealth marketing tool. Finally, "search extensions" have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.

A propos du livre

À propos de l'auteur

Internet marketing expert Richard Stokes is the author of three books on web marketing with over 15 years of experience bringing out the best in cutting edge marketing and building innovative teams. He is currently "Entrepreneur in Residence" at AskHoodie.com.

Détails de l'édition

• Éditeur: Entrepreneur Press
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1599185342
• ISBN 13: 9781599185347
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 292
• Coordonnées du fabricant: non disponible
• Personne responsable: Simon and Schuster Netherlands BV; info@simonandschuster.nl; ; Herculesplein 96; Utrecht; 3584 AA; Pays-Bas