The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World - Couverture souple

Bly, Robert W.

 
9781599186306: The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World
Couverture souple
ISBN 10 : 1599186306 ISBN 13 : 9781599186306
Editeur : Entrepreneur Press, 2019

Synopsis

In our digital world, it's easy to overlook the power of a snail mail marketing piece. It's a stealth strategy at a time when the decline in email open and click-through rates is one of the many reasons why direct mail has made a dramatic comeback in both usage and effectiveness. Less mail in the consumer's mailbox means less competition and a better chance of your direct mail piece being noticed, read, and responded to. Legendary marketing copywriter Robert W. Bly shows you how to make it work for your business.

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À propos de l'auteur

Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 100 books, including The Marketing Plan Handbook (Entrepreneur Press, 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Entrepreneur Press
Date d'édition
2019
Langue
anglais
ISBN 10 
1599186306
ISBN 13 
9781599186306
Reliure
Broché
Nombre de pages
282
Coordonnées du fabricant
non disponible
Personne responsable
Simon and Schuster Netherlands BV, GPSR Europäische Union
info@simonandschuster.nl

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