Ultimate Guide to Link Building: How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks - Couverture souple

Livre 12 sur 13: Ultimate

French, Garrett; Butow, Eric

 
9781599186481: Ultimate Guide to Link Building: How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks
Couverture souple
ISBN 10 : 1599186489 ISBN 13 : 9781599186481
Editeur : Entrepreneur Press, 2020

Synopsis

Link. Rank. Profit.

Web marketing pioneers Eric Ward and Garrett French explain the complicated world of link building and the art of backlinks in this second edition of their groundbreaking guide to the business of web links.

The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another. From content development and integrated marketing techniques to purely tactical link bait, this is a comprehensive guide, with examples and templates, from the masters of link marketing.

Link building expert Eric Ward and online marketer Garrett French teach you how to wisely:

  • Execute a link audit and competitor analysis
  • Develop a structured, long-term link-building strategy
  • Identify and approach quality, top-ranking websites with a value proposition
  • Differentiate links for traffic from links for ranking
  • Keep on the right side of search engine guidelines

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Garrett French is the founder of Citation Labs, a boutique agency that specializes in custom link-building tools and services to solve large-scale marketing problems. He is also an online marketing consultant working with major companies in customer relationship management, consumer packaged goods, and online health information.

Eric Butow, owner of Butow Communications Group (BCG), specializes in website development, online marketing, and technical writing services. Eric has 43 authored or co-authored books, including Ultimate Guide to Social Media Marketing and Instagram for Business for Dummies. He also teaches networking and computing courses. When he is not working, Eric enjoys spending time with friends, exploring Jackson's historic Gold Rush town, and assisting his mother with her daycare business.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Entrepreneur Press
Date d'édition
2020
Langue
anglais
ISBN 10 
1599186489
ISBN 13 
9781599186481
Reliure
Broché
Numéro d'édition
2
Nombre de pages
282
Coordonnées du fabricant
non disponible
Personne responsable
Simon and Schuster Netherlands BV
info@simonandschuster.nl

Herculesplein 96
Utrecht
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Pays-Bas