The Naming Book: 5 Steps to Creating Brand and Product Names that Sell - Couverture souple

Flowers, Brad

Couverture souple

ISBN 10 : 1599186667 ISBN 13 : 9781599186665

Editeur : Entrepreneur Press, 2020

Synopsis

NAME YOUR BUSINESS. TELL YOUR STORY.

Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business--and it needs to stand out.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to:

• Set clear goals for your name and brand before you start
• Craft a brainstorming list based on your business mission
• Build a brand unique to you by creating your own word
• Find the balance between "cool" and clear
• Narrow down your list of names with five easy tests

A propos du livre

À propos de l?auteur

Brad Flowers started Bullhorn, an agency that builds confident brands with language and design, in 2008 when he realized he didn’t want to teach and wasn’t prepared to do much else. Brad leads naming and language generation at Bullhorn. He has a degree in English literature, 2 kids, and a wife who reminds him that he isn’t as smart as he thinks.

Détails de l'édition

• Éditeur: Entrepreneur Press
• Date d'édition: 2020
• Langue: anglais
• ISBN 10: 1599186667
• ISBN 13: 9781599186665
• Reliure: Broché
• Nombre de pages: 164
• Coordonnées du fabricant: non disponible
• Personne responsable: Simon and Schuster Netherlands BV; info@simonandschuster.nl; ; Herculesplein 96; Utrecht; 3584 AA; Pays-Bas