Learn how to cost-effectively get new clients... ...without being looked upon as an ambulance chaser! In How to Build Your Law Practice with a Book, legal and publishing experts Kenneth L. Hardison and Adam D. Witty provide a powerhouse of advice for attorneys eager to attract clients and gain a reputation as an authority in their area. They identify 21 key reasons that authoring a book can propel a lawyer to the top, including growth of credibility and recognition, publicity for years to come, and constant generation of new leads. With a book, a lawyer can become a trusted speaker and media source whose range of influence will far outpace the competition. This is an essential guide for attorneys who want to grow their law practice.
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ATTY.KENNETH HARDISON has fought for people's rights as a trusted personal injury lawyer for over 32 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina's most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, the Personal jury Lawyers Marketing & Management Association, Ken devotes his time to helping personal injury attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the Top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Under Promise and Over Deliver is his ninth book. For more information about Law Practice Advisor, visit www.lawpracticeadvisor.com. For details about the Personal Injury Lawyers Marketing Management Association, visit www.pilmma.org.
ADAM WITTY is the founder and CEO of Forbes Books, the book publishing brand of Forbes Media, publisher of Forbes Magazine. Adam is the author of five books and has appeared in USA Today, Investor's Business Daily, the Wall Street Journal, and on ABC and FOX. Adam is an Eagle Scout, member of EO and YPO, and a commercial pilot with instrument and seaplane ratings.
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