Marketing Automation Unleashed: The Strategic Path for B2B Growth - Couverture souple

Cheshire, Casey

Couverture souple

ISBN 10 : 1599327384 ISBN 13 : 9781599327389

Editeur : Advantage Books, 2020

Synopsis

The Marketer’s Manual to All Things Automated
At a time when the importance of understanding the world of automated marketing has never been greater, Marketing Automation Unleashed: The Strategic Path to B2B Growth takes readers on an in-depth exploration of marketing automation and its significant impact on how we do business today.
Casey Cheshire employs nearly a decade of experience as a marketing leader and consultant, as well as his in-depth discussions with industry experts, to deliver a comprehensive tutorial on the wide array of strategies, techniques, tools, and uses of marketing automation.
Cheshire explains in detail how to build a successful marketing automation campaign by following the “Cheshire Success Index,” a ten-step program divided into four distinct phases: Foundational, Growth, Alignment, and Optimization. Each phase leads readers through a series of questions and strategies to aid them in setting up cutting-edge marketing campaigns that are as effective as they are efficient. Along the way you will discover ways to bridge the all-too-common gap between sales and marketing teams, tools to help you identify and engage your customer, new techniques for nurturing your customer, and how to test the effectiveness of your campaign as it progresses without the tedious headache of traditional methods.
Marketing Automation Unleashed: The Strategic Path to B2B Growth is an easy-to-read guide through the changing terrain of the marketing world, one focused on the ultimate goal of generating revenue rather than simply bringing in lead.

A propos du livre

À propos de l'auteur

CASEY CHESHIRE is the Founder and CMO of Cheshire Impact, the most experienced Salesforce Pardot consulting partner. A Marine Corps veteran, he is also the creator and host of the Hard Corps Marketing Show. As a marketing thought-leader and marketing automation strategist, Casey has shared his craft with thousands of marketers at conferences across several continents. When not traveling, Casey enjoys spending time with his family, climbing tall mountains, and occasionally jumping out of perfectly good airplanes.

Détails de l'édition

• Éditeur: Advantage Books
• Date d'édition: 2020
• Langue: anglais
• ISBN 10: 1599327384
• ISBN 13: 9781599327389
• Reliure: Broché
• Nombre de pages: 180
• Coordonnées du fabricant: non disponible
• Personne responsable: Simon and Schuster Netherlands BV, GPSR Europäische Union; info@simonandschuster.nl; ; Herculesplein 96; Utrecht; 3584 AA; Pays-Bas