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True Spin: The Industrial Manager's Guide To Effective, Honest Public Communication - Couverture souple

Green, Ann S.

 
9781599328416: True Spin: The Industrial Manager's Guide To Effective, Honest Public Communication
Couverture souple
ISBN 10 : 1599328410 ISBN 13 : 9781599328416
Editeur : Advantage Books, 2017

Synopsis

RECOGNIZE THE TRUE VALUE OF PUBLIC ENGAGEMENT
In early December 1984, a gas leak at a pesticide plant in Bhopal, India, exposed over fifty thousand people in the surrounding area to deadly toxins, resulting in thousands of deaths. From that day forward, the way companies who operate industrial facilities communicate with the public changed forever. Where environmental, health, and safety issues are concerned, open communications are not just ideal—they are required.
In True Spin, experienced facilitator and communicator Ann Green shares how your industrial company can save money, improve relations with the communities in which you operate, and recruit the best local talent. Inside, you’ll find advice and strategies to: •develop ongoing dialogue with key stakeholders •negotiate to create a “gain-gain” situation for all parties •work productively with environmental activists •create a PR “insurance policy” in case of a crisis •build sustainable communities •help your company’s bottom line and enhance your own career
Embrace the philosophy of True Spin and partner with the public, for the betterment of your company and the community at large.

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À propos de l'auteur

ANN S. GREEN is founder and president of Ann Green Communications, a communications consultant and facilitator for some of the most recognized companies in the world. She has more than thirty-five years of experience consulting with over a hundred companies. Ann has a master’s degree in journalism and behavioral science and a bachelor’s degree in history and journalism

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Éditeur
Advantage Books
Date d'édition
2017
Langue
anglais
ISBN 10 
1599328410
ISBN 13 
9781599328416
Reliure
Broché
Nombre de pages
142
Coordonnées du fabricant
non disponible
Personne responsable
Simon and Schuster Netherlands BV
info@simonandschuster.nl

Herculesplein 96
Utrecht
3584 AA
Pays-Bas