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Transforming The Utility Pole: Using Innovation To Disrupt Commodity Markets And Fuel Sustainable Business - Couverture souple

Breede, Barry

 
9781599328935: Transforming The Utility Pole: Using Innovation To Disrupt Commodity Markets And Fuel Sustainable Business
Couverture souple
ISBN 10 : 1599328933 ISBN 13 : 9781599328935
Editeur : Advantage Books, 2018

Synopsis

Getting Out Of The Woods One Forest Products Company’s Approach to Sustainability and Innovation This book is about one company, Cox Industries, and their mission to establish an innovation program that powers the creation of a unique, industry-leading business model. Family owned and operated for over sixty-five years, Cox Industries--recently acquired by Koppers--is the largest American-owned provider of treated wood utility poles in the US. With the addition of Cox Industries, Koppers is poised to become one of the largest wood treatment, production, and supply companies in the world. This book frames the challenges facing many small and mid-sized companies trapped in price-driven, commodity-like industries who remain hopeful of finding a more promising future. In Transforming the Utility Pole, author Barry Breede shows how one company and its strategic approach to innovations that are both profitable and progressive can serve as inspiration to business leaders across industries who want to make sustainability and corporate responsibility work together while running a successful business.

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À propos de l'auteur

BARRY BREEDE is the chief innovation and marketing officer at Koppers Utility & Industrial Products—a national leader in the sale of wood utility poles—leading the company’s efforts in commercializing new business ventures, products, and services. Barry also assists Cox Recovery, a Koppers subsidiary providing utilities with environmentally-friendly methods of disposing of wood waste. A graduate of the University of Oregon, Barry has also worked extensively in the innovation area with several global companies including Electrolux AB, Umbro International, and Specialized Bicycles. Barry currently resides in Greenville, South Carolina.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Advantage Books
Date d'édition
2018
Langue
anglais
ISBN 10 
1599328933
ISBN 13 
9781599328935
Reliure
Broché
Nombre de pages
120
Coordonnées du fabricant
non disponible
Personne responsable
Simon and Schuster Netherlands BV
info@simonandschuster.nl

Herculesplein 96
Utrecht
3584 AA
Pays-Bas