Synopsis
These are trying times. The economy has created an environment that forces customers to make more decisions, be more selective and cut back on items they may not have given a second thought to only a year ago. How can you ensure your company survives and thrives? ""The Constant Customer"" has the answer. It lays out the necessary guidelines to establishing the proper environment for the constant customer who comes back again and again and again. This book contains guidelines, suggestions, insights and actions to help you: re-evaluate your relationship with and focus on that individual who must be at the center of your organization - the customer; make the customer your 24/7 focus; begin an unending quest to deliver exceptional service; leave a memorable imprint on the customer's perception of you; bring customers back time and time again; make 'people dealing with people' a true differentiator for your business; and, build a friendly, cooperative, comfortable environment as perceived the customer. The final chapter offers actions to be taken immediately including always taking care of your customer, getting to know your customer's business as well as you know your own, establishing trust, willingly educating your customers on your business, surprising your customers daily with your service and dealing with service problems and issues immediately. Obtaining the constant customer is not a spectator sport - it involves a total immersion and complete involvement. ""The Constant Customer"" will instill in you a devotion to these ideas and to creating an environment in which they can flourish.
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