Caffeine for the Creative Team: 200 Exercises to Inspire Group Innovation - Couverture souple

Murnaw, Stefan

 
9781600611186: Caffeine for the Creative Team: 200 Exercises to Inspire Group Innovation
Couverture souple
ISBN 10 : 1600611184 ISBN 13 : 9781600611186
Editeur : HOW Books, 2009

Synopsis

Brainstorming...

In your office, your school or your group, it may have already become a bad word. You're charged with generating a great idea… the next big thing... the perfect concept. But you only have a limited amount of time, and you have to do it with your whole team. There's great pressure to come up with something outstanding.

Working with a team can be difficult, and generating viable ideas with a team can be even harder. But a solution is at hand! Caffeine for the Creative Team is the only tool you need to encourage successful brainstorming. This collection of short, focused creative exercises is just the boost you need to get your team's collective brain working.

Inside, you'll find:

  • All new exercises. As a companion to Caffeine for the Creative Mind, this book's exercises are targeted to teams. Each is labeled for the appropriate sized group: two people, three people or four or more.
  • Powerful tools. The exercises will call on everyone in the group to think differently, leading to fresh insights. This collection is sure to get your team thinking in new ways.
  • Interviews with real designers. There are also interviews with some of the brightest creative leaders in the industry who have first-hand experience with brainstorming in teams. Each one shares valuable insights and team brainstorming techniques.

Caffeine for the Creative Team offers a solution to those dry, boring, unproductive brainstorm sessions you might be used to. Crack it open and start innovating today.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Stefan Mumaw has written two books on the subject of web design along with the creative staple Caffeine for the Creative Mind. He also taught design classes at Chapman University; directed the creative department at The Brainyard, a small advertising agency in Costa Mesa, California; and is currently with Kansas City-based KellyRussell Advertising.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
HOW Books
Date d'édition
2009
Langue
anglais
ISBN 10 
1600611184
ISBN 13 
9781600611186
Reliure
Broché
Nombre de pages
304
Coordonnées du fabricant
non disponible
Personne responsable
non disponible