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The Corporate Creative: Tips and Tactics for Thriving as an In-House Designer - Couverture souple

Epstein, Andy

 
9781600614187: The Corporate Creative: Tips and Tactics for Thriving as an In-House Designer
Couverture souple
ISBN 10 : 1600614183 ISBN 13 : 9781600614187
Editeur : How Design Books, 2010

Synopsis

What Is a Corporate Creative? There is no unique branch of design known as in-house design, nor skills possessed solely by in-house designers. The corporate creative is a designer who simply works in an in-house environment. While there are benefits to working in a corporate environment (access to more resources, greater security, better benefits, more regular hours and camaraderie), in-house designers also have to deal with many frustrating and demoralizing challenges. This book focuses on key strategies and tactics to help you establish yourself and your team as powerful players in your company. Experienced in-house designer Andy Epstein shows you how to: * Communicate clearly and effectively * Hire and train a winning team * Work with other departments within the company * Maximize efficiency within your group * Cut through the red tape to create great design Surviving--and more importantly, succeeding--as a creative in the corporate environment requires you to be a project manager as well as a designer, a businessperson as well as a creative. The Corporate Creative provides all the tools you need to achieve success.

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À propos de l'auteur

Andy Epstein is an experienced in-house designer having lead teams for Gund and Bristol-Myers Squibb. He is the cofounder of InSource, a nonprofit group with 1,300 members worldwide dedicated to providing resources and information to in-house design mangers. Epstein is a frequent writer and speaker on matters of interest to corporate creatives. He is also the chair of the AIGA Corporate Design Task Force.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
How Design Books
Date d'édition
2010
Langue
anglais
ISBN 10 
1600614183
ISBN 13 
9781600614187
Reliure
Broché
Nombre de pages
224
Coordonnées du fabricant
non disponible
Personne responsable
non disponible