Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design - Couverture souple

Bijmolt, Tammo H.A.; Dorotic, Matilda; Verhoef, Peter C.

 
9781601985002: Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design
Couverture souple
ISBN 10 : 1601985002 ISBN 13 : 9781601985002
Editeur : now publishers Inc, 2011

Synopsis

Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design provides an overview of extant research on loyalty programs, derives generalizations on the effectiveness and best design of loyalty programs, and highlights avenues for further research. This monograph supports both researchers and practitioners through a comprehensive, research-based synthesis of current knowledge. In addition, it aims to help companies with loyalty programs improve their performance. Finally, companies that are still contemplating loyalty programs will better understand the implications of such programs through this overview.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design provides an overview of extant research on loyalty programs, derives generalizations on the effectiveness and best design of loyalty programs, and highlights avenues for further research. This monograph supports both researchers and practitioners through a comprehensive, research-based synthesis of current knowledge. In addition, it aims to help companies with loyalty programs improve their performance. Finally, companies that are still contemplating loyalty programs will better understand the implications of such programs through this overview.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
now publishers Inc
Date d'édition
2011
Langue
anglais
ISBN 10 
1601985002
ISBN 13 
9781601985002
Reliure
Broché
Nombre de pages
80
Coordonnées du fabricant
non disponible
Personne responsable
non disponible