Articles liés à Consumers Purchase Intentions and Their Behavior
Synopsis
Consumers' Purchase Intentions and Their Behavior reviews the relevant literature on purchase intentions in marketing, and more generally on the intentions-behavior relationship in social psychology, since purchase intentions are a particular form of the more general construct of intentions. Starting with the importance of purchase intentions to marketing managers, the author then focuses on reviewing the literature that provides an understanding of how strong is the relationship between purchase intentions and purchasing, what factors influence the strength of the relationship between purchase intentions and purchasing, and how a marketing manager should best use purchase intentions to forecast future sales.
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Consumers' Purchase Intentions and Their Behavior (Foundations and Trends(r) in Marketing)
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Consumers? Purchase Intentions and Their Behavior
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PAP. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L0-9781601988805
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Consumers? Purchase Intentions and Their Behavior
impression à la demandeVendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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PAP. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L0-9781601988805
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Consumers' Purchase Intentions and Their Behavior (Foundations and Trends (R) in Marketing)
Edité par
Now Publishers Inc 2014-12-01, 2014
ISBN 10 : 160198880X
ISBN 13 : 9781601988805
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Vendeur : Chiron Media, Wallingford, Royaume-Uni
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Paperback. Etat : New. N° de réf. du vendeur 6666-IUK-9781601988805
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Consumers' Purchase Intentions and Their Behavior
Edité par
now publishers Inc, 2014
ISBN 10 : 160198880X
ISBN 13 : 9781601988805
Neuf
Paperback / softback
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
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Paperback / softback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 102. N° de réf. du vendeur C9781601988805
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Consumers\ Purchase Intentions and Their Behavior
Edité par
Now Publishers Inc, 2014
ISBN 10 : 160198880X
ISBN 13 : 9781601988805
Neuf
Couverture souple
Vendeur : moluna, Greven, Allemagne
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Etat : New. InhaltsverzeichnisIntroduction. Importance of understanding purchase intentions for marketing managers. Do marketing actions that change purchase intentions in a market research study ultimately change behavior in the marketplace? Why. N° de réf. du vendeur 448142617
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Consumers' Purchase Intentions and Their Behavior
Vendeur : Revaluation Books, Exeter, Royaume-Uni
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Paperback. Etat : Brand New. 62 pages. 8.90x5.90x0.30 inches. In Stock. N° de réf. du vendeur x-160198880X
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Consumers' Purchase Intentions and Their Behavior
impression à la demandeVendeur : AHA-BUCH GmbH, Einbeck, Allemagne
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Consumers' Purchase Intentions and Their Behavior reviews the relevant literature on purchase intentions in marketing, and more generally on the intentions-behavior relationship in social psychology, since purchase intentions are a particular form of the more general construct of intentions. Starting with the importance of purchase intentions to marketing managers, the author then focuses on reviewing the literature that provides an understanding of how strong is the relationship between purchase intentions and purchasing, what factors influence the strength of the relationship between purchase intentions and purchasing, and how a marketing manager should best use purchase intentions to forecast future sales. N° de réf. du vendeur 9781601988805
Quantité disponible : 1 disponible(s)
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Consumers' Purchase Intentions and Their Behavior (Foundations and Trends(r) in Marketing)
Vendeur : Lucky's Textbooks, Dallas, TX, Etats-Unis
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Etat : New. N° de réf. du vendeur ABLIING23Mar2811580106205
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