Scientific Advertising: Complete and Unabridged - Couverture souple

Hopkins, Claude C

Couverture souple

ISBN 10 : 1604599650 ISBN 13 : 9781604599657

Editeur : Sublime Books, 2010

Synopsis

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals.

A propos du livre

À propos de l'auteur

Claude C. Hopkins (1866-1932) was an American advertising pioneer whose work helped shape modern marketing practices. Known for his emphasis on testing, measurable results, and disciplined methodology, Hopkins played a key role in the development of direct response advertising. His writings continue to influence marketing, copywriting, and business strategy.

Détails de l'édition

• Éditeur: Sublime Books
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 1604599650
• ISBN 13: 9781604599657
• Reliure: Broché
• Nombre de pages: 70
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne