Articles liés à Scientific Advertising: Complete and Unabridged

Scientific Advertising: Complete and Unabridged - Couverture souple

Hopkins, Claude C

 
9781604599657: Scientific Advertising: Complete and Unabridged
Couverture souple
ISBN 10 : 1604599650 ISBN 13 : 9781604599657
Editeur : Sublime Books, 2010

Synopsis

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals.

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À propos de l'auteur

Claude C. Hopkins (1866-1932) was an American advertising pioneer whose work helped shape modern marketing practices. Known for his emphasis on testing, measurable results, and disciplined methodology, Hopkins played a key role in the development of direct response advertising. His writings continue to influence marketing, copywriting, and business strategy.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Sublime Books
Date d'édition
2010
Langue
anglais
ISBN 10 
1604599650
ISBN 13 
9781604599657
Reliure
Broché
Nombre de pages
70
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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